Kia Rio – First Car Experience
Client: Breathe
Brand: Kia
Director: Petr Hastík
Studio: Cinesco / Skymaker
Challenge
The agency brief was clear: introduce Kia’s entry-level car to young people as the perfect first vehicle. The car should be presented as fun, colorful, and full of energy. However, the client faced one major limitation — they were unable to organize a traditional shoot with actors, sets, or locations.
Solution
Instead of compromising, we turned this limitation into an opportunity. Our team proposed creating the entire commercial fully in 3D, with no live-action shooting at all. This gave us full creative freedom to design environments, moods, and visuals unrestricted by production logistics.
Concept Art:
Execution
- Designed and animated the Kia in vibrant, stylized 3D worlds.
- Focused on youthful energy through bold colors, dynamic camera moves, and playful environments.
- Crafted each scene to reflect the excitement of owning your first car.
- Used cutting-edge CGI and AI-supported workflows to accelerate production while maintaining high visual quality.
Detailed 3D modeling:
Outcome
The final spot delivered a striking, imaginative look that would have been impossible in a traditional shoot. The agency praised the creativity and flexibility, while the client appreciated how the campaign spoke directly to their target audience — young drivers looking for their very first car.
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